Sarah Coventry Blue Lagoon Brooch made by Delizza and Elster. A remarkable display of light and dark blue Rhinestone jewelry produced in the 1970’s by Delizza and Elster for Sarah Coventry.
Formed in 1949, Sarah Coventry never designed or produced their own jewelry. Rather they chose to contract jewelry from famous design houses. While selling directly to the customer through House parties. This form of business earned the company the title of the oldest direct selling jewelry company in the world.
Through the years Coventry used various signatures to sign their jewelry, such as SARAHCOC, SARAH, SAC, Sarah Cov, and COVENTRY. This Delizza and Elster Blue Lagoon Brooch design is has the SARAHCOV signature. A label which dates from the late 50’s into the 1980’s.
Sarah Coventry Blue Lagoon Brooch Size and Condition
This Sarah Coventry Brooch measures 2-1/2″ tall by 1-3/4″ wide. A beautiful blue brooch with color changing rhinestones in excellent condition.